The Make It Count event series is an amateur contest format created by Element and hosted around the world to seek new talent, and to bring progress to skateboarding.
This year, the series was bigger than ever. 24 contestants from 24 different countries competed in the finals at Europe's largest board sports trade show Bright in Berlin, Germany in the hopes of winning a ticket to the global finals this August in California. At 35° Celsius and 100% humidity the heat was on - in the air and
within the competition.
But alas, after two intense zones, we had a winner: Simon Stricker from Switzerland won the all-expenses paid trip to the MIC Global Finals at the Element YMCA Skate Camp, plus a full-year sponsorship from Skullcandy!
Stricker and second and third placed winners Shajen Willems from Holland and Bruno Senra from Portugal also received custom-made Skullcandy X Make It Count Aviator headphones, along with some great Dakine goodies.
But the real surprise came after the announcement of the three winners: not only did sponsorship partner Sony Xperia top off the whole awards ceremony by giving each and every contestant a top of the range Sony Xperia S handset mobile phone, they also decided to send a second competitor to the Global Finals!
Element team riders and MIC judges Levi Brown, Nick Garcia, Evan Smith, Boo Johnson, Madars Apse and Michael Mackrodt couldn't have been happier about the surprise turn of events, as they were indecisive as to who really was the best.
Congrats to Rasmus Salcin of Sweden for winning the wildcard prize. Both Salcin and Stricker will be joining fellow MIC competitors from around the world for a week in California, in order to compete for a full Element sponsorship, skate the
Berrics and redeem Make It Count's actual top prize: an experience of a lifetime.